DISTRIBUTION OPTIONS

PLAN 1: PAID CIRCULATION ONLY: Insertions in the Brown County Democrat weekly newspaper only. Wednesday delivery in the mail to paid-in-advance subscribers to The Democrat and sale, beginning Wednesday morning, of individual newspapers over-the-counter by vendors in Brown County*

PLAN 2: TOTAL MARKET COVERAGE (TMC): Insertions in the Brown County Democrat weekly newspaper for Wednesday mail delivery to paid-in-advance subscribers, along with insertions in The Marketplace free-distribution shopping guide throughout various retail outlets in Brown County and surrounding counties.

PLAN 3: SUPER SATURATION: Plan 2's total-market coverage, plus insertions in copies of the Brown County Democrat weekly newspaper sold, beginning Wednesday morning, over-the-counter by vendors in Brown County. A plus for this method of distribution can derive if an advertiser who wishes his pre-printed insertion also to reach the numerous tourists or visitors to Brown County; they are among those who purchase, beginning Wednesday morning, copies of The Democrat over-the-counter from vendors.*

PLAN 4: TAILORED TARGET MARKETING: Increasingly, some advertisers wish to reach only a selected geographic area of Brown County; for example, only northern Brown County or only Nashville and southern Brown County. Such limited, target distribution of pre-printed inserts is offered, but when this tailoring of distribution is required, we must complete considerable additional distribution and paperwork and we add a 40 percent surcharge onto our basic rates; that surcharge is included in the rates shown in parenthesis below.*

* Please contact us for current circulation figures to determine the exact number of inserts that will be required for the Plan you choose to meet your distribution needs.

MECHANICAL SPECIFICATIONS

Broadsheet (standard newspaper) pages must be half-folded. Tabloid pages should be flat, not folded. However, tabloids with four or fewer pages should be quarter folded. In other words, inserts, folded or not, should measure approximately 13 inches by 10 1/2 inches. Preprints are mechanically inserted and must meet these approximate dimensions. If you have questions, please telephone us at (812) 988-2221.

HANDWORK

Preprinted insertions that do not meet the above size specifications may require special, non-mechanical handling such as hand inserting. Where extra handwork is required either to prepare preprints for inserting or to affect the inserting itself, an additional charge of $50 per thousand inserts will be assessed. Examples of insertions likely to require extra handwork-and the additional charge-are postcards or any sheets of paper less than 5-inches wide.

Rates effective January 1, 2009