DETROIT — Marriott is combining its Marriott, Starwood and Ritz-Carlton loyalty programs into a single program this August.
The move comes more than a year after Marriott purchased Starwood Hotels, the parent of the Westin, W and Sheraton brands.
Under the new program, members can earn points for hotel stays and redeem them at any of the company’s 6,500 hotels. Marriott won’t have blackout dates for rooms, but will introduce peak and off-peak pricing.
Members can earn 10 points for every dollar spent at most of the company’s 29 hotel brands. They’re also eligible for perks like free Wi-Fi.
The combined program will have more than 110 million members.
Members can also earn points and redeem them on Marriott’s growing number of offerings, like day trips, cooking classes and VIP sports packages.