DURHAM, N.H. — University of New Hampshire officials are worried after fliers soliciting young women for “sugar daddies” have been appearing on campus and in downtown Durham.

Town Administrator Todd Selig says the ads have popped up on several downtown businesses’ bulletin boards since last week. Police are asking for residents’ help in removing them.

The fliers seek to connect attractive, cash-strapped female students with “sophisticated (but fun!) gentlemen” who will pay students for being their “dinner companion.”

Selig says the ads aren’t illegal, but it raises concern because these relationships often have sexual expectations attached and can sometimes be difficult to get out of.

Amy Culp, director of UNH’s Sexual Harassment and Rape Prevention Program, says student safety is paramount for the university and bystander involvement is crucial to keeping them safe.