BUFFALO, N.Y. — Step aside, “New York.” The name “Buffalo” is reclaiming its place of prominence in the University at Buffalo Bulls sports teams’ logo.
The change was announced Tuesday as part of a school-wide rebranding initiative, and ends a three-year experiment during which the Bulls attempted to market themselves as a “New York State” program.
Instead, “Buffalo” will be prominently featured on the Mid-American Conference school’s jerseys. It replaces the wordy and sometimes confusing “State University of New York Buffalo” fixture, in which “New York” was emphasized.
The emphasis on New York was introduced by former athletic director Danny White in a bid to expand the school’s profile. White believed the Bulls would generate additional national attention because more people identified with New York than Buffalo.